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OverviewInternational Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. Full Product DetailsAuthor: Christopher Moore , Margaret Bruce , Grete BirtwistlePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138171084ISBN 10: 1138171085 Pages: 280 Publication Date: 08 October 2015 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.' Ian McGarrigle Deputy Managing Director, Emap Retail 'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.' Ian McGarrigle Deputy Managing Director, Emap Retail Author InformationMargaret Bruce, Christopher M. Moore, Grete Birtwistle Tab Content 6Author Website:Countries AvailableAll regions |
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