Overview

This acclaimed set of six volumes provides public librarians with a bookshelf of practical information about library management, customer service, marketing, and fundraising.

Full Product Details

Author:   Nicola Campbell ,  Sue Sutherland ,  et al
Publisher:   Scarecrow Press
Imprint:   Scarecrow Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.454kg
ISBN:  

9780810835757

ISBN 10:   0810835754
Pages:   832
Publication Date:   23 September 2004
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

The nine scholarly papers in this superb six-volume series discuss the practical realities of implementing these corporate practices in public libraries, including leading organizational change, strategic improvement in customer services, quality management applied in a library, product-oriented management, cost accounting, marketing tools used in libraries, fundraising, and the evaluation of electronic media. This package of ideas represents the best of today's cutting-edge thinking in the anxious world of public libraries, and all public librarians would be highly advised to seek counsel from this excellent set. Highly recommended for all MLIS school libraries. Library Journal American librarians, who too seldom have opportunities to work with the international community, will find these titles illuminating and practical. The set is highly recommended for library education collections. Arba How many times have you wished to find an article that was specific to libraries and also dealt with current issues in management and marketing?...those who want and need more information will put these slim volumes to good use...this is a convenient set of materials for patron, administrative, or staff use...I would recommend them to libraries that have developed a reference collection for staff use and those libraries providing a comprehensive collection of library-oriented materials for the public. Public Libraries

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