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Full Product Details

Author:   Gerald Albaum ,  Edwin Duerr
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   7th edition
Dimensions:   Width: 19.10cm , Height: 3.80cm , Length: 24.30cm
Weight:   1.630kg
ISBN:  

9780273743880

ISBN 10:   0273743880
Pages:   1024
Publication Date:   02 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781292016924
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic and Competition Chapter 4- The International Environment: Government, Political and Legal forces Chapter 5 - Export Market Selection: Definition and Strategies Chapter 6 - Information for International Market(ing) Decisions Chapter 7 - Market Entry Strategies Chapter 8 - Export Entry Modes Chapter 9 Â Non-export Entry Modes Chapter 10 - Product Decisions Chapter 11 - Pricing Decisions Chapter 12 - Financing and Methods of Payment Chapter 13 - Promotion and Marketing Communication Chapter 14 - Handling Export Orders and Supply Chain Management Chapter 15 - Organization of International Marketing Activities

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Author Information

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

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