Overview

"A 'must-have' reference book for every library International Marketing Data and Statistics 2012 is one of Euromonitor's best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. A broad range of data is researched including home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles. ""Full of data essential to the international marketer"" American Reference Books Annual ""An excellent starting point in investigating international markets. Should be purchased by all business libraries"" Reference Reviews International Marketing Data and Statistics includes: >Hard-to-research demographic, economic and marketing statistics in one place >Data for 160 non-European countries that can easily be compared across nations >Data spanning 30 years* for reviewing historic as well as recent trends (*to 1980 where possible) Key areas researched: Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer expenditure; Consumer market sizes; Consumer prices and costs; Economic indicators; Education; Energy resources and output; Environmental data; External trade; Health; Home ownership; Household profiles; Income and deductions; Industry; IT and telecommunications; Labour; Media and leisure; Population; Retailing; Travel and tourism Countries researched: Afghanistan; Algeria; American Samoa; Angola; Anguilla; Antigua; Argentina; Armenia; Aruba; Australia; Azerbaijan; Bahamas; Bahrain; Bangladesh; Barbados; Belize; Benin; Bermuda; Bhutan; Bolivia; Botswana; Brazil; British Virgin Islands; Brunei; Burkina Faso; Burundi; Cambodia; Cameroon; Canada; Cape Verde; Cayman Islands; Central African Republic; Chad; Chile; China; Colombia; Comoros; Congo; Costa Rica; Cote d'Ivoire; Cuba; Democratic Republic; Djibouti; Dominica; Dominican Republic; Ecuador; Egypt; El Salvador; Equatorial Guinea; Eritrea; Ethiopia; Fiji; French Guiana; French Polynesia; Gabon; Gambia; Ghana; Grenada; Guadeloupe; Guam; Guatemala; Guinea; Guinea-Bissau; Guyana; Haiti; Honduras; Hong Kong - China; India; Indonesia; Iran; Iraq; Israel; Jamaica; Japan; Jordan; Kazakhstan; Kenya; Kiribati; Kuwait; Kyrgyzstan; Laos; Lebanon; Lesotho; Liberia; Libya; Macau; Madagascar; Malawi; Malaysia; Maldives; Mali; Martinique; Mauritania; Mauritius; Mexico; Mongolia; Morocco; Mozambique; Myanmar; Namibia; Nauru; Nepal; Netherlands Antilles; New Caledonia; New Zealand; Nicaragua; Niger; Nigeria; North Korea; Oman; Pakistan; Panama; Papua New Guinea; Paraguay; Peru; Philippines; Puerto Rico; Qatar; Reunion; Rwanda; Samoa; Sao Tome e Principe; Saudi Arabia; Senegal; Seychelles; Sierra Leone; Singapore; Solomon Islands; Somalia; South Africa; South Korea; Sri Lanka; St Kitts; St Lucia; St Vincent and the Grenadines; Sudan; Suriname; Swaziland; Syria; Taiwan; Tajikistan; Tanzania; Thailand; Togo; Tonga; Trinidad and Tobago; Tunisia; Turkmenistan; Tuvalu; Uganda; United Arab Emirates; USA; Uzbekistan; Vanuatu; Venezuela; Vietnam; Yemen; Zambia; Zimbabwe. Discover: >The changes in divorce rates since 1985 >How many properties are rented vs bought with a mortgage in each country >How many computers there are in South Korea >The number of mobile telephone subscriptions in Bolivia Why buy this book: >Uniquely comprehensive marketing data in one volume >Data presented in easy to read tables and comparable across countries >Ideal for company or academic libraries - excellent value for money >Euromonitor consults thousands of sources to research this data saving your research time >Broad appeal - useful to many library users"

Full Product Details

Author:   Euromonitor International
Publisher:   Euromonitor PLC
Imprint:   Euromonitor PLC
Edition:   36th Revised edition
Dimensions:   Width: 21.00cm , Height: 3.80cm , Length: 29.70cm
Weight:   2.041kg
ISBN:  

9781842645567

ISBN 10:   1842645560
Pages:   700
Publication Date:   03 November 2011
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Tertiary & Higher Education ,  General
Replaced By:   9781842645888
Format:   Book
Publisher's Status:   Active
Availability:   In stock  
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"""An excellent starting point in investigating international markets. Should be purchased by all business libraries"" Reference Reviews"

An excellent starting point in investigating international markets. Should be purchased by all business libraries Reference Reviews

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