Overview

"""International Marketing Data and Statistics 2010"" is a statistical yearbook containing comparable demographic, economic and marketing data for 160 non-European countries. The subjects covered range from advertising, health, media and leisure to home ownership, external trade and population sizes. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more. This title includes 28 years of data allowing you to examine historic as well as recent trends. It contains hard to find information for 160 non-European countries, ranging from advertising to travel and tourism. It includes internationally comparable and easy to read statistical tables for 23 subject areas. It has researched from official sources, such as UN, OECD, IMF, national statistical offices, central banks, international and national trade and industry associations."

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9781842645123

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