Overview

International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments. This book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar's research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns. Designed for marketing professionals, academics, and business leaders, International Marketing offers practical strategies and case studies that demonstrate real-world applications. Whether you're expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing.

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9781636513102

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V. Kumar is Professor of Marketing, and the Goodman AcademicIndustry Partnership Professor at Brock University's GoodmanSchool of Business. Kumar joins Brock from the Tobin College ofBusiness at St. John's University in New York, where he started anew Master of Science in Marketing Intelligence program andengaged the faculty with co-authored publications.His work focusing on rigour - the developing of new methods -and relevance to the business world has led to the publication of morethan 300 scholarly papers, 30 books, and has earned him more than 25research and teaching excellence awards.His distinguished career has earned him many accolades, includingbeing selected by SAGE publications as a one of eight 'MarketingLegends, ' being inducted to the inaugural class of the United StatesAnalytics Hall of Fame in 2019, named a Fellow of the AmericanMarketing Association (AMA), recognized as the Cutco VectorDistinguished Marketing Educator by the Academy of MarketingScience, and recipient of both the Charles Coolidge Parlin Award andPaul Converse Award from the AMA. As a way of honouring hiscontributions to student mentorship, the AMA has instituted the V.Kumar Doctoral Student Mentorship Award funded by many of hisformer doctoral students. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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