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OverviewInternational Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace. Full Product DetailsAuthor: Masaaki Kotabe , Swee Hoon AngPublisher: John Wiley & Sons Australia Ltd Imprint: John Wiley & Sons Australia Ltd Edition: 3rd edition ISBN: 9780730300090ISBN 10: 0730300099 Pages: 687 Publication Date: 01 January 2011 Audience: College/higher education , Tertiary & Higher Education Format: Electronic book text Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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