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OverviewFull Product DetailsAuthor: Burgess , BothmaPublisher: Oxford University Press Southern Africa Imprint: Oxford University Press Southern Africa Edition: 2nd Revised edition Dimensions: Width: 17.00cm , Height: 3.40cm , Length: 24.10cm Weight: 0.997kg ISBN: 9780195991185ISBN 10: 0195991184 Pages: 576 Publication Date: 11 November 2011 Audience: College/higher education , Undergraduate Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationSteven Michael Burgess is a professor of Business Administration in Marketing at the Graduate School of Business in the University of Cape Town. In 2007, Professor Burgess was recognized with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA). He was recognized previously with the Fisher College of Business International Alumni Award for lifetime contributions to marketing in the USA and South Africa. C.H. Bothma is a senior lecturer at the University of South Africa in the department of Marketing and Retailing, and is the co-editor of many publications. He has been a key note speaker at International Conferences, and has a wealth of experience in E-Commerce and International Marketing. Tab Content 6Author Website:Countries AvailableAll regions |
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