Overview

Directed primarily toward undergraduate and graduate International Business or General Management majors, this text also provides practical content to current and aspiring industry professionals. International Management explores the manager's role within the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide.

Full Product Details

Author:   Helen Deresky
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   8th edition
Dimensions:   Width: 1.00cm , Height: 1.00cm , Length: 1.00cm
Weight:   1.240kg
ISBN:  

9780133062120

ISBN 10:   0133062120
Pages:   528
Publication Date:   03 January 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780273787051
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

I. THE GLOBAL MANAGER'S ENVIRONMENT 1. Assessing the Environment: Political, Economic, Legal, Technological 2. Managing Interdependence: Social Responsibility, Ethics, Sustainability New: Case 1. An Ethics Role Playing Case: Stockholders vs Stakeholders. (Global/Sri Lanka) New: Case 2. Blackberry in International Markets. (Global/Middle East) II. THE CULTURAL CONTEXT OF GLOBAL MANAGEMENT 3. Understanding the Role of Culture 4. Communicating Across Cultures 5. Cross-cultural Negotiation and Decision Making New: Case 3. Google Orkut in Brazil: What's So Social About It? (Brazil) Case 4. MTV Networks: The Arabian Challenge (Saudi Arabia) III. FORMULATING AND IMPLEMENTING STRATEGY FOR INTERNATIONAL AND GLOBAL OPERATIONS 6. Formulating Strategy 7. Implementing Strategy: Small Businesses; Global Alliances; Emerging Economy Firms 8. Organization Structure and Control Systems New: Case 5. Alibaba in 2011: Competing in China and Beyond. (China) New: Case 6. Carrefour's Misadventure in Russia (Russia) New: Case 7. Walmart in Africa (Africa) New: Case 8. Evaluating the Chrysler-Fiat Auto Alliance in 2012. (Italy/U.S./Global) IV. GLOBAL HUMAN RESOURCES MANAGEMENT 9. Staffing, Training, and Compensation for Global Operations 10. Developing a Global Management Cadre 11. Motivating and Leading New: Case 9. Indra Nooyi: A Transcultural Leader (India/Global) New: Case 10. Foreign Investment in Chinese Banking Sector: HR Challenges. (China) Integrative Cases: New: Case 11. Mahindra and Mahindra (B): An Emerging Global Giant? (India/Global) New: Case 12. After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki. (Germany/Japan) Integrative Term Project Glossary Endnotes Name and Subject Index

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