Overview

Franchising has become a global phenomenon. Many brands have grown beyond their national markets and proved that this business expansion model can work around the world. Meanwhile, in comparison to growth on a national scale, it is clear that cross-border franchising involves additional divergent business models and requires solutions to different issues in order to succeed. This major title, published in partnership with the International Bar Association, is a concise, practical guide for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice. The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail. The lack of a harmonised franchise regime or dispute resolution system across the major jurisdictions means that this is not a simple exercise from a legal perspective. In addition, many jurisdictions require specific pre-contractual disclosure and/or registration. In addition to classic legal questions, efficient tax planning is required to secure success. In parallel, the book reviews questions on data protection and intercultural communication during a franchise partnership as well as financing possibilities from various national perspectives. Uniquely, this title applies and reflects general practical and technical franchising know-how to specific franchised industries and highlights typical sector-by-sector questions and solutions in an international franchise context.

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9781905783403

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Marco Hero co-heads the franchise practice group of TIGGES, the largest franchise lawyer team in Germany with 10 attorneys. He represents both national and international franchisors in all aspects of franchise law and related matters such as competition and distribution. Over the past ten years Marco assisted franchisors growing internationally into more than 20 countries. Marco is an officer of the international franchising committee of the International Bar Association (IBA). He serves as expert for German franchise law at the International Distribution Institute (IDI) and lectures international franchising at the Franchise Business School in Weilburg, the German Franchise Association (DFV) as well as the German Franchise Institute (DFI). Before he was admitted as a lawyer he was a legal assistant to the deputy director general of the United Nations and clerked at the Regional Court of Dusseldorf.

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