Overview

Full Product Details

Author:   John Wild ,  Kenneth Wild ,  Kenneth Wild ,  Kenneth Wild
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   8th edition
Dimensions:   Width: 22.00cm , Height: 2.00cm , Length: 27.50cm
Weight:   1.000kg
ISBN:  

9781292095042

ISBN 10:   1292095040
Pages:   464
Publication Date:   21 May 2015
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Political Economy and Ethics Chapter 4 Emerging Markets and Development PART 3 International Trade and Investment Chapter 5 International Trade Theory Chapter 6 Political Economy of Trade Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees 

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