Overview

For courses in international business. International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organising framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. Features Examples have been updated to include recent changes including coverage on Britain's exit (Brexit) from the European Union, Venezuela's suspension from the Southern Common Market, and recent data on business software piracy rates around the world. Conceptual material and specialised business activities are described in concrete terms for maximum student comprehension. New information includes coverage of employability skills, helping students to develop their critical-thinking skills, refine their sense of business ethics and social responsibility, develop their communication skills, and expand their ability to apply and analyse knowledge. The Manager's Briefcase in Chapter 1 offers an early introduction to the textbook's applied, and managerial treatment of material. Presentation of National Illiteracy rates and its accompanying Table 2.1 present the most recent data available. An integrative organising framework helps students understand how all of the concepts of international business are related. Quick Study Concept Checks verify that students have learned key terms and concepts before moving on. Students obtain immediate feedback on answers they provide in an online environment.

Full Product Details

Author:   John Wild ,  Kenneth Wild
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 21.60cm , Height: 1.50cm , Length: 27.40cm
Weight:   0.880kg
ISBN:  

9781292262253

ISBN 10:   1292262257
Pages:   448
Publication Date:   08 May 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Replaced By:   9781292450315
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

PART I: GLOBAL BUSINESS ENVIRONMENT 1. Globalization PART II: NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations PART III: INTERNATIONAL TRADE AND INVESTMENT 5. International Trade Theory 6. Political Economy of Trade 7. Foreign Direct Investment 8. Regional Economic Integration PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System PART V: INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees

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Author Information

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and at Michigan State University. He received his BBA, MS, and PhD degrees from the University of Wisconsin at Madison. Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the business graduates of the University of Wisconsin, and a departmental Excellence-in-Teaching Award from Michigan State University. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences. The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organisations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals. Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France. Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organisations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences. Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalisation of the world economy.

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