Overview

For introductory International Business courses with the need for a brief, accessible text.   A comprehensive yet concise framework with unrivaled clarity.   International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.   Accompanied by myIBlab! See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.  

Full Product Details

Author:   John J. Wild ,  Kenneth L. Wild ,  Jerry C.Y. Han
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   5th edition
Dimensions:   Width: 21.60cm , Height: 2.30cm , Length: 27.60cm
Weight:   1.001kg
ISBN:  

9780137153756

ISBN 10:   0137153759
Pages:   512
Publication Date:   24 April 2009
Audience:   College/higher education ,  Undergraduate
Replaced By:   9780132555753
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface PART 1 Global Business Environment Chapter 1 Globalization PART 2 National Business Environments Chapter 2 Cross-Cultural Business Chapter 3 Politics, Law, and Business Ethics Chapter 4 Economic Systems and Development PART 3 International Trade and Investment Chapter 5 International Trade Chapter 6 Business-Government Trade Relations Chapter 7 Foreign Direct Investment Chapter 8 Regional Economic Integration PART 4 The International Financial System Chapter 9 International Financial Markets Chapter 10 International Monetary System PART 5 International Business Management Chapter 11 International Strategy and Organization Chapter 12 Analyzing International Opportunities Chapter 13 Selecting and Managing Entry Modes Chapter 14 Developing and Marketing Products Chapter 15 Managing International Operations Chapter 16 Hiring and Managing Employees Notes Sources Glossary Credits Name/Company Index Subject Index

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