Overview

The trade of goods and services at a transnational or global level is referred to as international business. It involves the cross border transaction of numerous economic resources such as capital, people and skills. These are used to produce services like banking, finance, construction and insurance as well as physical goods at an international level. There are numerous factors, which contribute to the growth in international business such as expansion of technology, removal of international business restrictions and increase in cross-national cooperation. In order to facilitate international business, multinational companies are required to connect separate national markets into one global market. This textbook covers in detail some existent theories and innovative concepts revolving around international business. It picks up individual branches and explains their needs and contribution in the context of a growing economy. Those in search of information to further their knowledge will be greatly assisted by this book.

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9781641726207

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