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OverviewThe focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies. Full Product DetailsAuthor: V KirpalaniPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780415657631ISBN 10: 0415657636 Pages: 684 Publication Date: 27 November 2012 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationV.H.Kirpalani Tab Content 6Author Website:Countries AvailableAll regions |
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