Overview

For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author- written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

Full Product Details

Author:   John Daniels ,  Lee Radebaugh ,  Daniel Sullivan
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   16th edition
Dimensions:   Width: 21.50cm , Height: 2.00cm , Length: 27.50cm
Weight:   1.340kg
ISBN:  

9781292214733

ISBN 10:   1292214732
Pages:   688
Publication Date:   08 March 2018
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Replaced By:   9781292403274
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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