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OverviewThe open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport. Full Product DetailsAuthor: Radha Jethu-Ramsoedh , Maud HendrickxPublisher: Wolters-Noordhoff B.V. Imprint: Wolters-Noordhoff B.V. Dimensions: Width: 17.40cm , Height: 1.80cm , Length: 24.60cm Weight: 0.695kg ISBN: 9789001805036ISBN 10: 9001805035 Pages: 322 Publication Date: 27 March 2012 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRadtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands Tab Content 6Author Website:Countries AvailableAll regions |
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