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OverviewWe live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored. Full Product DetailsAuthor: Stuart Wall , Sonal MinochaPublisher: Pearson Education Limited Imprint: Pearson Education Limited Edition: 4th edition Dimensions: Width: 19.10cm , Height: 1.50cm , Length: 24.40cm Weight: 0.690kg ISBN: 9781292016689ISBN 10: 129201668 Pages: 416 Publication Date: 16 April 2015 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsPreface: using this book xvAcknowledgements xviiAbbreviations xix 1 Introduction to international business 1 2 Internationalisation process 37 3 International business: theory and practice 73 4 The political, legal, economic and technological environment 121 5 International sociocultural environment 159 6 International ethical and ecological environment 189 7 International strategic issues 221 8 International human resource management 278 9 International marketing 303 10 International finance: theory and practice 340References 370Index 375ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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