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OverviewThis textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings. Full Product DetailsAuthor: Yongsun Paik (Loyola Marymount University, USA) , Dong Chen (Loyola Marymount University, USA) , Dong ChenPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd Revised edition Weight: 0.600kg ISBN: 9781138223639ISBN 10: 1138223638 Pages: 402 Publication Date: 03 May 2017 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart I: The Content of Global Business 1. Globalization: Current Status and Future Prospect 2. Trade: Rhetoric and Practice 3. Foreign Direct Investment Part II: The Context of Global Business 4. Economic Environment 5. Political and Legal Environment 6. Social and Cultural Environment 7. The Foreign Exchange Market and the International Monetary System Part III: Managing Global Business 8. Managing Entry and Exit Decisions 9. Managing People: Global Talent Management 10. Managing Money: Finance, Accounting, and Taxation 11. Managing Operations: R&D, Production, and Supply Chain 12. Managing Customers: Marketing and Sales 13. Managing Sustainability: Corporate Social Responsibility and Business EthicsReviewsThis book is very easy to read! New approach to an IB textbook. Starting with cases, each chapter makes students think before reading what are covered in each chapter. Full of real life cases. Especially cases that cover emerging market companies investing in developed countries will help students widen their views and see beyond what they already know. By introducing many cases upfront, students can easily grasp what are covered in each chapter. Review questions at the end give student opportunities to rethink what they have learned. A very student-focused textbook. Seung-Hyun Lee, The University of Texas at Dallas, USA Paik, Kwon, and Chen provide an impressive exploration of the main drivers of global business and their implications for international business practice. This book offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion. Jonathan Doh, Villanova University, USA, and co-author, International Management: Culture, Strategy and Behavior (9th edition, McGraw-Hill Irwin, 2015) Through the use of case studies, Paik, Kwon & Chen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who are interested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain. Rosalie L. Tung, Simon Fraser University, Canada Paik, Chen, and Kwon provide an impressive exploration of the main drivers of global business and their implications for international business practice. This book offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion. Jonathan Doh, Villanova University, USA, and co-author, International Management: Culture, Strategy and Behavior Through the use of case studies, Paik, Kwon, and Chen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who are interested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain. Rosalie L. Tung, Simon Fraser University, Canada Author InformationYongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, third edition, published by Routledge in 2014. Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China. Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea. Tab Content 6Author Website:Countries AvailableAll regions |
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