Overview

For International Business courses   Successfully prepare students for the international marketplace.   International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.   The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.   Accompanied by myIBlab! See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Full Product Details

Author:   Ricky W Griffin ,  Michael Pustay
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   6th edition
Dimensions:   Width: 21.60cm , Height: 3.00cm , Length: 27.60cm
Weight:   1.550kg
ISBN:  

9780137153732

ISBN 10:   0137153732
Pages:   656
Publication Date:   12 March 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780132667876
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

I. THE WORLD'S MARKETPLACES. 1. An Overview of International Business. 2. Global Marketplaces and Business Centers. 3. Legal, Technological, and Political Forces. 4. The Role of Culture. 5. Ethics and Social Responsibility in International Business. II. THE INTERNATIONAL ENVIRONMENT. 6. International Trade and Investment Theory. 7. International Monetary System and the Balance of Payments. 8. Foreign Exchange and International Financial Markets. 9. Formulation of National Trade Policies. 10. International Cooperation among Nations. III. MANAGING INTERNATIONAL BUSINESS. 11. International Strategic Management. 12. Strategies for Analyzing and Entering Foreign Markets. 13. International Strategic Alliances. 14. International Organization Design and Control. 15. Leadership and Employee Behavior in International Business. IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS. 16. International Marketing. 17. International Operations Management. 18. International Financial Management. 19. International Human Resource Management and Labor Relations.

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