Overview

A readable, concise, and innovative tour through the study of international business.   International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers.   The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.   Accompanied by myIBlab! myIBlab–myiblab.com–is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

Full Product Details

Author:   John J. Wild ,  Kenneth L. Wild
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   6th edition
Dimensions:   Width: 27.50cm , Height: 1.70cm , Length: 21.70cm
Weight:   0.908kg
ISBN:  

9780132555753

ISBN 10:   0132555751
Pages:   480
Publication Date:   31 May 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780133063004
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Part 1: Global Business Environments Chapter 1. Globalization Part 2: National Business Environments Chapter 2. Cross-Cultural Business Chapter 3. Politics, Law, and Business Ethics Chapter 4. Economics and Emerging Markets Part 3: International Trade and Investment Chapter 5. International Trade Chapter 6. Business-Government Trade Relations Chapter 7. Foreign Direct Investment Chapter 8. Regional Economic Integration Part 4: The International Financial System Chapter 9. International Financial Markets Chapter 10. International Monetary System Part 5: International Business Management Chapter 11. International Strategy and Organization Chapter 12. Analyzing International Opportunities Chapter 13. Selecting and Managing Entry Modes Chapter 14. Developing and Marketing Products Chapter 15. Managing International Operations Chapter 16. Hiring and Managing Employees

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