Overview

An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.

Full Product Details

Author:   John Daniels ,  Lee Radebaugh ,  Daniel Sullivan
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   13th edition
Dimensions:   Width: 21.60cm , Height: 3.60cm , Length: 27.60cm
Weight:   1.980kg
ISBN:  

9780132128421

ISBN 10:   013212842
Pages:   888
Publication Date:   18 May 2010
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9780132668668
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

PART ONE: Background for International Business 1. Globalization and International Business PART TWO: Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses 5. Globalization and Society PART THREE: Theories and Institutions: Trade and Investment 6. International Trade and Factor-Mobility Theory 7. Governmental Influence on Trade 8. Cross-National Cooperation and Agreements PART FOUR: World Financial Environment 9. Global Foreign-Exchange Markets 10. The Determination of Exchange Rates PART FIVE: Global Strategy, Structure, and Implementation 11. The Strategy of International Business 12. Country Evaluation and Selection 13. Export and Import Strategies 14. Direct Investment and Collaborative Strategies 15. The Organization of International Business PART SIX: Managing International Operations 16. Marketing Globally 17. Global Manufacturing and Supply Chain Management 18. International Accounting Issues 19. The Multinational Finance Function 20. Human Resource Management

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