Overview

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students. This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting. Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business. Tutors are supported with a range of materials including an instructor manual, testbank, suggested assignment questions and resources to offer their students, such as revision tips, additional cases and self-test multiple-choice questions.

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9780367746803

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Reviews

At Reuters Group PLC I managed operations in over 100 countries and learned the hard way how to manage across borders. In International Business: Attitudes and Alternatives, Alan Sitkin provides a master class in International Business for the aspiring global manager . Tom Glocer, former CEO, Reuters By also analysing international business from an economic, political, social and ecological perspective, the book offers a comprehensive overview of this field in all its complexity . Andy Love, former MP, Member of the UK Parliamentary Treasury Committee 2005 to 2015

At Reuters Group PLC I managed operations in over 100 countries and learned the hard way how to manage across borders. In International Business: Attitudes and Alternatives, Alan Sitkin provides a master class in International Business for the aspiring global manager . Tom Glocer, former CEO, Reuters By also analysing international business from an economic, political, social and ecological perspective, the book offers a comprehensive overview of this field in all its complexity . Andy Love, former MP, Member of the UK Parliamentary Treasury Committee 2005 to 2015

"""At Reuters Group PLC I managed operations in over 100 countries and learned the hard way how to manage across borders. In International Business: Attitudes and Alternatives, Alan Sitkin provides a master class in International Business for the aspiring global manager"". Tom Glocer, former CEO, Reuters ""By also analysing international business from an economic, political, social and ecological perspective, the book offers a comprehensive overview of this field in all its complexity"". Andy Love, former MP, Member of the UK Parliamentary Treasury Committee 2005 to 2015"

Author Information

Alan Sitkin is Assistant Professor at Regent's University London, UK, following previous careers both in international banking and as a local politician with responsibility for economic development.

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