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OverviewIn today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result. Full Product DetailsAuthor: William Winston , Dennis J CahillPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138972988ISBN 10: 1138972983 Pages: 176 Publication Date: 04 August 2016 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Preface Chapter 1: Definitions and Necessities Chapter 2: What Do We Market? Chapter 3: To Whom Do We Market Internally? Chapter 4: How Do We Market? Chapter 5: Innovation? Chapter 6: What Have We Gained? Appendix 1: Addresses of Institutions Mentioned Appendix 2: Marketing Typologies References IndexReviewsAuthor InformationWilliam Winston Tab Content 6Author Website:Countries AvailableAll regions |
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