Overview

Is it more efficient to rent a car or take taxis while on vacation? How do coupons change demand? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices in a fun and conversational way. While showing the big picture of economic intuition, this easy-to-read text also aids conceptual thinking with careful analysis. Each copy includes access to online LiveGraphs -- a suite of interactive, animated graphs that allows you to view dimensional graphs and functions illustrated in the book, as well as some additional graphs that are not in the printed text. LiveGraphs and the Study Guide are accessible through the access code that is included with the purchase of a new text.

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9780324274707

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I would consider adopting this textbook for my sections of intermediate microeconomics and the main reasons for my interest are the high quality of the chapter content and the unique supporting materials.

Author Information

Thomas J. Nechyba is Professor of Economics at the Sanford School of Public Policy, Duke University, US. At Duke, he has previously served as Director of Undergraduate Studies and as Department Chair and currently directs the Economics Center for Teaching (EcoTeach) as well as Duke's Social Science Research Institute. In addition to his activities in the US, he has lectured internationally in Europe, Latin America and New Zealand.

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