Intereffikation von Sport-PR und Sportjournalismus: Gegenseitige Einfluss- und Anpassungsbeziehungen am Beispiel der DTM
Author:   Julia Konitzer
Publisher:   Springer Fachmedien Wiesbaden
Edition:   1. Aufl. 2019
ISBN:  

9783658266295


Pages:   456
Publication Date:   17 May 2019
Format:   Paperback
Availability:   In stock   Availability explained
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Intereffikation von Sport-PR und Sportjournalismus: Gegenseitige Einfluss- und Anpassungsbeziehungen am Beispiel der DTM


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Full Product Details

Author:   Julia Konitzer
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer VS
Edition:   1. Aufl. 2019
Dimensions:   Width: 14.80cm , Height: 2.50cm , Length: 21.00cm
Weight:   0.623kg
ISBN:  

9783658266295


ISBN 10:   3658266295
Pages:   456
Publication Date:   17 May 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

Table of Contents

Nutzungsgründe, Verwendung, Umgang und Bewertung von PR-Material.- Effektivität und Effizienz der PR zur DTM verschiedener Automobilfirmen.- Ergebnisse zu Anpassungen und Beeinflussungen zwischen Sport-PR und Sportjournalismus. 

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Author Information

Julia Konitzer ist Journalistin, Autorin und Regisseurin in München.

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