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OverviewToday regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. It provides a theoretically well informed but practically oriented overview of this phenomenon including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field. Full Product DetailsAuthor: Sebastian Zenker , Bj JacobsenPublisher: Springer International Publishing Imprint: Springer International Publishing ISBN: 9783319153292ISBN 10: 3319153293 Pages: 190 Publication Date: 01 January 2015 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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