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OverviewThis book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them. Full Product DetailsAuthor: L. Alkaersig , K. Beukal , T. Reichstein , Kenneth A. LoparoPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.20cm , Length: 21.60cm Weight: 2.776kg ISBN: 9781349500536ISBN 10: 1349500534 Pages: 195 Publication Date: 01 January 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers 3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance ExercisesReviewsAuthor InformationLars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark. Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark. Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark. Tab Content 6Author Website:Countries AvailableAll regions |
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