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OverviewFull Product DetailsAuthor: Ergunova Olga Titovna , Dinesh Elango , Pawan Kumar , Preeti MehraPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 17.80cm , Height: 1.90cm , Length: 25.40cm Weight: 0.776kg ISBN: 9798337308821Pages: 780 Publication Date: 31 July 2025 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationPawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. Tab Content 6Author Website:Countries AvailableAll regions |