Overview

Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers. Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Full Product Details

Author:   Jenn Herman ,  Eric Butow ,  Corey Walker
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Edition:   2nd edition
Dimensions:   Width: 18.50cm , Height: 2.30cm , Length: 23.10cm
Weight:   0.522kg
ISBN:  

9781119696599

ISBN 10:   1119696593
Pages:   368
Publication Date:   08 April 2021
Audience:   General/trade ,  General
Replaced By:   9781394279623
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Introduction 1 Part 1: Creating Your Profile 5 Chapter 1: Installing Instagram 7 Chapter 2: Setting Up Your Profile 21 Chapter 3: Hitting Your Target Audience 35 Part 2: Creating Your Narrative 49 Chapter 4: Taking and Posting Great Photos 51 Chapter 5: Recording and Posting Great Videos 69 Part 3: Interacting with Others 79 Chapter 6: Finding People to Follow 81 Chapter 7: Sharing and Commenting on Posts 95 Chapter 8: Direct Messaging with Ease 107 Chapter 9: Wielding the Power of the Hashtag 123 Part 4: Extending Your Reach with Ads 137 Chapter 10: Planning a Winning Ad 139 Chapter 11: Creating an Effective Instagram Ad 151 Chapter 12: Creating a Winning Contest 169 Chapter 13: Connecting Your Marketing Dots 183 Part 5: Using Instagram Stories as Another Avenue 199 Chapter 14: Sharing with Instagram Stories 201 Chapter 15: Making Your Story More Fun 215 Chapter 16: Sharing Your Stories in New Ways 235 Chapter 17: Using Highlights to Keep Stories Longer 249 Chapter 18: Going Live on Instagram 257 Part 6: Creating Content on IGTV 265 Chapter 19: Learning How IGTV Works 267 Chapter 20: Claiming Your Stake on IGTV 273 Part 7: Why Isn’t This Working? 281 Chapter 21: Insta-Diagnosing Instagram 283 Chapter 22: Insta-Help is on the Way 299 Part 8: The Part of Tens 311 Chapter 23: Ten Brands Killing It on Instagram 313 Chapter 24: Ten Places to Find Inspiration 325 Index 337

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Author Information

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books. Corey Walker is a marketing strategist and owner of The Marketing Specialist.

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