Overview

This book invites listeners on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility. From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens' psychology throughout a unique decade for electoral democracy. They highlight how citizens' personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters' psychology to trigger different emotions.

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Michael Bruter is professor of political science at the London School of Economics and director of the Electoral Psychology Observatory. He is the coauthor, with Sarah Harrison, of Mapping Extreme Right Ideology, The Future of Our Democracies, and, with Sarah Harrison, Bart Cammaerts, Shaku Banaji, and Nick Anstead, Youth Participation in Democratic Life. Sarah Harrison is assistant professorial research fellow at the London School of Economics and deputy director of the Electoral Psychology Observatory. She is the coauthor, with Michael Bruter of Mapping Extreme Right Ideology, The Future of Our Democracies, and, with Michael Bruter, Bart Cammaerts, Shaku Banaji, and Nick Anstead, Youth Participation in Democratic Life. Julian Elfer is an award-winning, classically trained British actor with extensive stage experience. He studied at the London Academy of Music and Dramatic Arts and the British Academy at Oxford University, where he studied with the likes of Derek Jacobi, Fiona Shaw, and Alan Rickman. Elfer currently resides and acts in New York City.

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