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OverviewInside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. Drawing on intensive research carried out among senior managers in both organisations, Lucy Kung-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape. Full Product DetailsAuthor: Lucy Küng-Shankleman , Lucy Kung-ShankelmanPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.40cm , Length: 23.40cm Weight: 0.470kg ISBN: 9780415213226ISBN 10: 0415213223 Pages: 256 Publication Date: 10 August 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction; Chapter 1 What is organisation culture?; Chapter 2; Chapter 3 The mass paradigm fragments; Chapter 4 ‘Serving the nation’; Chapter 5 The ‘Mouth of the South’ and his ‘Chicken Noodle Network’; Chapter 6 Continuous revolution; Chapter 7 Reinventing the news; Chapter 8 ‘Part of the British way of life’; Chapter 9 ‘Underdogs and outsiders’; Chapter 10 Reithianism versus Birtism; Chapter 11 Adrenaline; Chapter 12 A special case?;ReviewsAnyone who depends on global news should read this book to understand how the news companies shape the stories that guide our world. <br>-Kenneth Tivan, Vice President of Television Systems, CNN <br> Lucy Kung-Shankleman takes us inside two global news organizations to show us how they think. This book is a unique look at what shapes the thinking - and thus the news - that the BBC and CNN bring to the world. In a global information age it is important to understand who the news suppliers really are and how they see the stories they cover. Anyone who depends on global news should read this book to understand how the news companies shape the stories that guide our world. <br>-Kenneth Tiven, Vice President Television Systems, CNN <br> At a time of tectonic shifts in the world of information, communication and media this is a timely study of the interplay between corporate culture, strategic processes and the environment. Getting these three in harmony in a constantly changing world is the challenge facing all leaders of media organizations today. <br>-Joyce Taylor, Managing Director, Discovery Networks Europe <br> It is culture that shapes, defines us, imprisons us. In IT terms, culture is the operating system upon which we run the applications of our lives. This book reveals the inherent operating culture of two major news providers, how the nature of their respective commercial and public service genes determine the news they provide and their ability to adapt to the future. If you want to know the underlying reasons why the multi-channel future belongs to the commercial carnivores and why, if you want to keep them, the public sector herbivores will need special conservation, then readthis book. <br>-Adam Singer, Chairman and Chief Executive, Flextech plc <br> An essential part of basic equipment for anyone facing the present rate of organisational change in any industry and certainly less dispensable than the mobile phone. <br>-Simon Dore, Managing Director, Operations - ONdigital <br> "'This is an exceptionally clear and compact book about the world of media management ... an insightful read, strongly recommended to media managers and policymakers, and anyone working in an organization outside or only loosely connected with the media's unique ""cultural loop.""'- Telecommunications Policy" Author InformationLucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland. Tab Content 6Author Website:Countries AvailableAll regions |
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