Free Delivery Over $100
|
|
|||
|
||||
OverviewThis breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the ""innovation system"" in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation - until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American ""pipeline"" for carrying this process has been pulled apart.The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization. Full Product DetailsAuthor: Eugene A Fitzgerald (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa) , Andreas Wankerl (Mit, Usa, Cornell, Usa & The Innovation Interface, Usa) , Carl Schramm (Syracuse Univ, Usa)Publisher: World Scientific Publishing Co Pte Ltd Imprint: World Scientific Publishing Co Pte Ltd Dimensions: Width: 15.50cm , Height: 2.30cm , Length: 23.10cm Weight: 0.540kg ISBN: 9789814327985ISBN 10: 9814327980 Pages: 248 Publication Date: 03 November 2010 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsGuide to the Reader; The Innovation Crisis; Inside Real Innovation; How to Innovate; Characteristics of Fundamental Innovation; Experiences inside Real Innovation; Implications of a Restructuring Innovation System; The Individual Innovator; The Free-Market Investor; Building a New Innovation System - The Research and Education Side; Universities; Research Mission and Innovation; Education Mission and Innovation; Government.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
