|
|
|||
|
||||
OverviewSometimes a diary, sometimes an essay collection and always an insightful guide to the process of innovation, Project Red Stripe chronicles the work of six staff members of The Economist , who were given GBP 100,000 and six months to come up with 'the next big thing' that the company should do. The only stipulation was that it be Internet-related. The group had permission to develop and launch a new business without prior approval from the Board. Project Red Stripe unravels the many issues and dilemmas that The Economist 's innovation team faced: How businesses should prepare for the next phase of web innovation; How to integrate a team of complete strangers to work together seamlessly; How to balance calls for transparency and the need for commercial secrecy; How innovation might work in a world of online social networking and blogging; How six people can survive in a tiny office for six months without killing each other; How to evaluate ideas and choose the best; How to merge technical and non-technical people on a technical project; and, How well current theories of innovation work in practice.For anyone involved with innovation or creativity in business or the public sector, or working in a media company or simply working in a team, Project Red Stripe suggests new ways of approaching thorny problems and provides a wry insight into the workings of homo creativus. It also offers a fascinating look inside a small London office to show how six of The Economist 's cleverest people worked at the 'bleeding edge' of technical and technological know-how but still didn't get their office door to stop slamming for the first five months. Full Product DetailsAuthor: Andrew CareyPublisher: Triarchy Press Imprint: Triarchy Press Dimensions: Width: 15.20cm , Height: 1.20cm , Length: 22.90cm Weight: 0.318kg ISBN: 9780955008160ISBN 10: 0955008166 Pages: 232 Publication Date: 21 October 2008 Audience: General/trade , Adult education , College/higher education , General , Further / Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |