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9781250013712

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Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. -- Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -- Business Standard (India)

Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. --Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. --Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. --Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. --Business Standard (India) Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. Business Standard (India) Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. Business Standard (India) Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. -- Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -- Business Standard (India) Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review)

Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review)<br><br>

Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership. -- Publishers Weekly (starred review) For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading. -- Financial Times Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general. -- Booklist A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business. -- Business Standard (India)

Author Information

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.

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