Overview

This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.

Full Product Details

Author:   Yukio Ohsawa ,  Yoko Nishihara
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2012 ed.
Dimensions:   Width: 15.50cm , Height: 1.20cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783642444562

ISBN 10:   3642444563
Pages:   196
Publication Date:   13 April 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.
Language:   English

Table of Contents

1. Introduction: innovation as a serious entertainment.- 2. Chance discovery as value sensing for innovation.- 3. Using maps for scenario externalization.- 4. Theories for innovative thought and communication.- 5. Analogy game: training and activating analogical thought.- 6. Innovators’ market game: communication with and for innovative thinking.- 7. Evidence-based guidelines for innovators’ marketplace.- 8. Innovators’ marketplace as integrated process: an industrial case.- 9. Application case: policies for long-lasting safety of nuclear power plants.- 10. Img on the web? And conclusion.- Index.

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions