Overview

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Full Product Details

Author:   Scott D. Anthony ,  Mark W. Johnson ,  Joseph V. Sinfield ,  Elizabeth J. Altman
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 19.50cm , Height: 3.00cm , Length: 24.60cm
Weight:   0.771kg
ISBN:  

9781591398462

ISBN 10:   1591398460
Pages:   320
Publication Date:   27 May 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Introduction - By Clay Christenson Section I Chapter 1: Identifying jobs to be done Chapter 2: Identifying Overshot Customers Chapter 3: Identifying nonconsumers Section II Chapter 4: Developing Solutions Chapter 5: Assessing a strategy's fit with a pattern Chapter 6: Mastering emergent strategies Section III Chapter 7: Assembling and managing project teams Chapter 8: Organizing to Innovate Chapter 9: The Role of the CEO Chapter 10: Growth through Acquisition Chapter 11: Innovation Metrics Summary: Innovation Traps

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Author Information

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a partner at Innosight. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

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