Overview

In recent years, China has seen the advantages of building an innovation-oriented nation. As a result, the development of innovation and has taken centre stage. Through research and case studies, this book provides an all-round analysis of the sustainable development model of independent innovation for Chinese enterprises.

Full Product Details

Author:   Zhihong Yi, President of the Business School at the Renmin University of China (Professor of Corporate Finance, Renmin University of China) ,  Barbara Cao ,  Barbara Cao
Publisher:   Enrich Professional Publishing
Imprint:   Enrich Professional Publishing
Dimensions:   Width: 17.80cm , Height: 3.10cm , Length: 25.40cm
Weight:   1.012kg
ISBN:  

9789814298360

ISBN 10:   9814298360
Pages:   440
Publication Date:   21 May 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Chapter 1: Introduction and Overview Chapter 2: The International Environment and Industrial Policies for Independent Innovation Chapter 3: The Financing Environment for Independent Innovation Chapter 4: Technological Innovation Through Resource Integration Chapter 5: The Operation of the Innovation-Oriented Service Supply Chain Chapter 6: Performance of Enterprise Informatization under Institutional Innovation Chapter 7: The Marketing Channel Innovation of Chinese Enterprises Chapter 8: Proprietary Brand Innovation and the Performance of Chinese Enterprises Chapter 9: Developing Evaluation Indicators for the Continuous Technological Innovative Capability Chapter 10: The Structure of Governance for Chinese Enterprises Chapter 11: The Organizational Model of Independent Innovation

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Author Information

Author Website:   http://sb.ruc.edu.cn/en/100966/21352.html

Yi Zhihong is a Professor of Corporate Finance, Renmin University of China, and the President of the Business School at the Renmin University of China, she was the visiting scholar of Harvard Business School (HBS) and the University of Michigan. Yi has designed and taught a MBA course on capital market, and her research interests include pension system reform, capital markets, corporate investment, and financing strategies.

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Author Website:   http://sb.ruc.edu.cn/en/100966/21352.html

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