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Dr. Rajeh Almasradi is an Associate Professor of Business Administration and Advisor to the President for Entrepreneurship at the University of Bisha, Saudi Arabia. He received his Ph.D. in Organizational Behavior from Universiti Teknologi Malaysia (UTM), an M.Sc. in Leadership and Human Development from Murray State University, USA, and a B.Sc. in Public Administration from King Khalid University. He has held various leadership roles at the University of Bisha, including Vice Dean of the College of Business, Secretary-General of the Scientific Council, and Director of the Innovation and Entrepreneurship Center CV_Dr_Rajeh_Almasradi . His research interests include organizational behavior, leadership, and entrepreneurship, with publications in Scopus-indexed journals such as Advanced Science Letters, International Journal of Recent Technology and Engineering, and Psycho Idea. Dr. Almasradi is actively engaged in academic committees, conferences, and training initiatives that foster innovation, entrepreneurship, and organizational excellence. Dr. Abdelrehim Awad is an Associate Professor of Business Administration at the College of Business, University of Bisha, Saudi Arabia. He holds a Ph.D. in Business Administration from Al-Azhar University, Cairo, with a specialization in marketing and strategic management. His research focuses on digital marketing, supply chain innovation, artificial intelligence applications, and organizational development. Dr. Awad has published extensively in Scopus- and WoS-indexed journals, including recent works on ethical leadership, digital transformation, influencer marketing, and AI-driven decision-making Abdelrehim Awad 2025 B . He is also an editor and contributor to several IGI Global volumes and serves on editorial boards of multiple international journals. His work emphasizes bridging theory and practice, advancing innovation and entrepreneurship in business and management research.

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