Innovations and Social Media Analytics in a Digital Society

Author:   Maria Jose Sousa ,  Celio Concalo Marques
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032039435


Pages:   286
Publication Date:   16 June 2022
Format:   Hardback
Availability:   In Print   Availability explained
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Innovations and Social Media Analytics in a Digital Society


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Overview

Includes Social Media Analytics Case Studies Reviews Social Media Analytics Applications Reviews Trends of Innovation in Social Media Analytics Describes Skills in Social Media Analytics Includes Real-world examples

Full Product Details

Author:   Maria Jose Sousa ,  Celio Concalo Marques
Publisher:   Taylor & Francis Ltd
Imprint:   Taylor & Francis Ltd
Weight:   0.698kg
ISBN:  

9781032039435


ISBN 10:   1032039434
Pages:   286
Publication Date:   16 June 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Social Media Innovations in Digital Society 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review 3. Social Learning Analytics in Education: A Literature Review 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000-2020 Period 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study 6. Social Analytics and Information Technology 7. Personal Brand Management using Conceptual Assessment Model 8. Social Media Analytics in Digital Marketing 9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal 10. The Impact of the Pandemic on a Five-star Hotel's Digital Revival 11. Social Networks Mediated by the Internet and Health Care 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation 14. Understanding the Impact of TikTok: A Study of TikTok's Strategy and Its Impact on Users' Lives

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Author Information

Maria Jose Sousa (PhD in Management) is a university professor with Habilitation and a research fellow at ISCTE/Instituto Universitario de Lisboa. Her research interests currently are public policies, information science, innovation and management issues. She is a best selling author in research methods, ICT and people management and has co-authored over 90 articles and book chapters and published in several scientific journals (i.e. Journal of Business Research, Information Systems Frontiers, European Planning Studies, Systems Research e Behavioral Science, Computational and Mathematical Organization Theory, Future Generation Computer Systems, and others), she has also organized and peer-reviewed international conferences and is the guest-editor of more than 5 Special Issues from Elsevier and Springer. She has participated in several European projects of innovation transfer and is also External Expert of COST Association - European Cooperation in Science and Technology. Celio Goncalo Marques is a professor at the Information and Communication Technologies (ICT) Department of the Polytechnic Institute of Tomar (Portugal). He is also the Director of the Laboratory of Pedagogical Innovation and Distance Learning and the President of the Technical and Scientific Council of the Tomar Business School. He holds a degree in Computer Science and Management, a MSc in Educational Multimedia Communication, a post-graduation in e-Learning Techniques and Contexts and a PhD in Educational Sciences, with specialization in Educational Technology. He is the Director of the Techn&Art Research Unit and his fields of research expertise include educational technology, digital innovation, and public policies. He is the author of over two hundred national and international publications and is a member of the editorial board of several journals, as well as the member of organizing committees of various international conferences. He participated in numerous projects related to ICT and has provided computer consulting to several companies. He is member of the Association for the Promotion and Development of the Information Society (APDSI), the Europeana Network Association, the Educational Technology Laboratory (University of Coimbra, Portugal) and the Center for Administration and Public Policy (University of Lisbon, Portugal).

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