Overview

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.

Full Product Details

Author:   Rajagopal ,  Ramesh Behl
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.572kg
ISBN:  

9783030230128

ISBN 10:   3030230120
Pages:   407
Publication Date:   28 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1        Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass Rajagopal   Part I              Industry and Technology Management   Chapter 2        Validation and Modelling of Drivers and Barriers for Multivendor ATM        Technology in India from the Perspectives of Banks Jyotiranjan Hota and Saboohi Nasim   Chapter 3        Leveraging Technology for Shared Services Transformation MVN Naga Lakshmi, YVN Sai Sricharan, and T. Vijayakumar   Chapter 4        Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges Srikanta Kumar Naik and Ranjit Roy Ghatak   Part II             Corporate Financial Management   Chapter 5        Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior Fernando A. Moya-Dávila and Ananya Rajagopal   Chapter 6        Directing Institutional Capital to India’s Renewable Energy Sector Labanya Prakash Jena and Chavi Meattle   Chapter 7        Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis: Robust Algorithms and Optimization Techniques under Extreme Events Market Scenarios Mazin A. M. Al Janabi   Part III                       Human Resources Management   Chapter 8        Stakeholder influence on decision-making: From e-movements (#metoo) to corporate social responsibility policy Andree Marie Lopez-Fernandez            Chapter 9        Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study Bindu Chhabra   Chapter 10      Human Resources as Business Value Creator: Business Philosophy Revisited Deepak Sharma   Part IV           Macro-Economic and Social Factors   Chapter 11      Impact of Foreign Direct Investment on GDP Growth Rate in India: Analysis of the New Millennium Pooja Gupta, Vikku Aggarwal, Karan Champaneri, and Kritika Narayan   Chapter 12      Macroeconomic Variables Affecting External Commercial Borrowings: An Investigation Pooja Misra and Jagdish Shettigar   Chapter 13      Classroom 4.0: Understanding the New Battleground Rohit Vishal Kumar   Chapter 14      Values Based Control in Land Acquisition for Infrastructure Projects                         Suresh Mony and Narayani Ramachandran   Part V             Marketing Management and Enterprise Efficiency   Chapter 15      Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment Ananya Rajagopal   Chapter 16      Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition Subhasish Das, Manit Mishra, and Prasanta Kumar Mohanty   Chapter 17      Effectuation and causation approaches in entrepreneurial marketing: A set-theoretical model Pável Reyes-Mercado and Rajeev Verma   Chapter 18      Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female Sourabh Sharma and Megha Sharma   Chapter 19      Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System Shalini Garg and Shipra Sharma   Chapter 20      Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa Satyendra Singh, Kamel Fantazy, Darina Saxunova, and Peter M. Lewa Index

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Author Information

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several  academic journals. Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.

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