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OverviewThis timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organisational culture, human resources, structure and process, marketing, and technology - it sets out a framework for achieving innovation through knowledge management. Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented paradigm can meet these challenges. Chapters provide a comprehensive analysis of service companies, illustrating a methodology by which these companies can gain a competitive advantage. Proposing theoretical insights for managing business services, this unique and state-of-the-art book will be of interest to international researchers of innovation and knowledge management, as it indicates potential paths for future research in these areas. Business managers and other practitioners will also benefit from this book’s practical guidance in the role of innovation orientation in managing a knowledge-based service company. Full Product DetailsAuthor: Krzysztof Borodako , Jadwiga Berbeka , Michał RudnickiPublisher: Edward Elgar Publishing Ltd Imprint: Edward Elgar Publishing Ltd ISBN: 9781839109546ISBN 10: 1839109548 Pages: 224 Publication Date: 06 April 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviews'Innovation is often deemed to be the purview of manufacturing firms, but this book highlights the ways service businesses evolve an innovation orientation. It further discusses how market leadership can be achieved through an innovation orientation. Both service business owners, as well as academicians, will find this book of benefit.' -- Judy Siguaw, East Carolina University, US Author InformationKrzysztof Borodako, Associate Professor, Jadwiga Berbeka,Associate Professor and Michał Rudnicki, Assistant Professor, Institute of Management, Cracow University of Economics, Poland Tab Content 6Author Website:Countries AvailableAll regions |