Free Delivery Over $100
|
|
|||
|
||||
OverviewInnovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful first edition, and in response to many readers′ positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas. Full Product DetailsAuthor: Shlomo Maital , D V R SeshadriPublisher: SAGE Publications India Pvt Ltd Imprint: SAGE Publications India Pvt Ltd Edition: 2nd Revised edition Dimensions: Width: 18.40cm , Height: 3.30cm , Length: 24.10cm Weight: 1.610kg ISBN: 9788132107224ISBN 10: 8132107225 Pages: 584 Publication Date: 22 August 2012 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsPrologue Shlomo Maital and D V R Seshadri PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION The Innovation Imperative: Why Innovate? The Innovation Portfolio: What to Innovate? The Innovation Voices: How to Innovate? The Innovative Mind: Who Innovates? PART TWO: TOOLS FOR PROFIT AND GROWTH Price-Cost-Value Hidden Costs, Hidden Benefits Trade-Offs: Optimizing and Eliminating Them Cost Functions: ′Survival of the Fittest′ People, Knowledge and Machines: In Search of a Free Lunch Scale and Scope: Scaling Markets of One Learning Curves Are Made, not Born Where is the Money? Markets and Demand-Driven Innovation Calculating Risks: Decision-Making in an Uncertain World Competing by Collaborating Epilogue: Ten Essential Tools IndexReviewsA unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation. -- Uday India, 2 November 2013 Author InformationShlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He is the author, co-author, or editor of 12 books, including Cracking the Creativity Code (2014), Technion Nation (2012), Global Risk/Global Opportunity (SAGE, 2009), Innovation Management (SAGE, 2007; 2nd edition, 2012), and Executive Economics (1994), translated into seven languages. He was co-founder of SABE–Society for Advancement of Behavioral Economics. D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA program. He also teaches in various executive development programs at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise. Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital, and the Indian adaptation of the book Business Market Management (B2B): Understanding, Creating and Delivering Value (2010) with James Anderson, James Narus, and Das Narayandas. Tab Content 6Author Website:Countries AvailableAll regions |
||||
