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OverviewThe field of innovation requires a deep knowledge and understanding of the market and the customers. Therefore this book tries to elaborate how SME's can reduce the additional risks and challenges they have to face compared to big corporation. It tries to clarifies question such as what the most important resources for developing innovations are. Based on already existing literature a well-functioning, success-oriented innovation process for SME's is being developed. To complete those, the roles of both, marketing department and sales department, are being clarified. Full Product DetailsAuthor: Magdalena FarbowskiPublisher: AV Akademikerverlag Imprint: AV Akademikerverlag Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.177kg ISBN: 9783639641219ISBN 10: 3639641213 Pages: 112 Publication Date: 14 July 2014 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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