Overview

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Full Product Details

Author:   Paul Trott
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   7th edition
Dimensions:   Width: 18.80cm , Height: 2.00cm , Length: 24.40cm
Weight:   0.943kg
ISBN:  

9781292251523

ISBN 10:   1292251522
Pages:   568
Publication Date:   28 December 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Part 1 Innovation management 1. Innovation management: an introduction 2. National systems of innovation and entrepreneurship 3. Public sector innovation 4. Managing innovation within firms 5. Operations and process innovation Part 2 Turning technology into business 6. Managing intellectual property 7. Managing organisational knowledge 8. Strategic alliances and networks 9. Management of research and development 10. Open innovation and technology transfer Part 3 New product development 11. Business models 12. Market adoption and technology diffusion 13. New product development 14. Market research and its influence on new product development 15. Managing the new product development process Index

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Author Information

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

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