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OverviewThis textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts. Full Product DetailsAuthor: Alexandrina Maria PauceanuPublisher: Springer Verlag, Singapore Imprint: Palgrave Macmillan Edition: 1st ed. 2023 Weight: 0.361kg ISBN: 9789811974076ISBN 10: 9811974071 Pages: 210 Publication Date: 15 December 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationDr. Alexandrina Pauceanu has spent three years teaching and doing business consultancy in Oman and four years in UAE as academic program chair for innovation and entrepreneurship. She has research and doctoral supervision interests in the field of business management, startups and business context and challenges in the field of innovation and entrepreneurship. She is currently doctoral supervisor and professor with the DBA Program and Research Center at Geneva Business School, Spain. Tab Content 6Author Website:Countries AvailableAll regions |