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OverviewThis book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.This raises the question: do we know how to innovate successfully in a consumer driven society?In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society. Full Product DetailsAuthor: Peder Inge Furseth (Associate Professor, Associate Professor, BI Norwegian Business School) , Richard Cuthbertson (OXIRM and Saïd Business School, OXIRM and Saïd Business School, Research Director and Senior Research Fellow)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 15.80cm , Height: 1.70cm , Length: 24.00cm Weight: 0.444kg ISBN: 9780198705116ISBN 10: 0198705115 Pages: 208 Publication Date: 11 February 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of Contents1: Value-Driven Service Innovation 2: The Service Innovation Triangle 3: Core Assets that Support Innovation Potential 4: Building Technological Capacity for Innovation 5: Building Organisational Capacity for Innovation 6: Developing New Customer Experiences 7: Developing a New Service System 8: Business Model Innovation 9: Value, Values, and LeadershipReviewsAuthor InformationPeder Inge Furseth is a leadership and innovation strategy researcher and teacher with 20 years of experience. Peder Inge's speciality is to integrate executive education with research, workshops and professional networks. His main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. His main teaching focus is the Master of Management program that he directs called Innovation & Commercialization, a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area. Richard Cuthbertson's research focuses on innovation in service firms in a consumer society, where choice, digital channels, and the heterogeneity of the service experience combine to create a challenging environment for both business and public policy. Richard earned his undergraduate degree in Management Science at Lancaster University. After working in central government, the energy sector, an automotive company, and a niche consultancy, Richard returned to academia to complete a PhD at the University of Southampton, during which he moved from Bournemouth to Oxford. Richard is a current Fellow of the Finland Distinguished Professor Programme, and was previously a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (2010) and the Pegasus Prize for eBusiness Future Insights (2006). Tab Content 6Author Website:Countries AvailableAll regions |
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