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OverviewFull Product DetailsAuthor: Armin TankPublisher: Peter Lang AG Imprint: Peter Lang AG Edition: New edition Volume: 36 Dimensions: Width: 14.80cm , Height: 2.30cm , Length: 21.00cm Weight: 0.560kg ISBN: 9783631641491ISBN 10: 3631641494 Pages: 337 Publication Date: 31 December 2013 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsContents: Older Consumers – Demographic Change – Gerontology – Financial Situation – Innovation Adoption and Diffusion Research – Perceived Risk – Consumer Electronic Products – Empirical Analysis – Operationalization – Product Complexity – Exploratory Factor Analysis – Analysis of Variance – Regression Analysis – Scale Development – Cognitive Age.ReviewsAuthor InformationArmin Tank studied Business Management at Mannheim University and at EM Lyon (École Supérieure De Commerce) in France. The emphasis of his studies lay on Marketing, International Management and Psychology. During and after successful completion of his dissertation he held various roles in companies in the sectors Consumer Goods, Medical Equipment for end-consumers and Mobile Health Care & Sports. Additionally he is a lecturer for Methodology / Market research. Tab Content 6Author Website:Countries AvailableAll regions |
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