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OverviewThe pharmaceutical industry currently faces huge challenges: public scepticism about pharmaceutical research, cuts in health care budgets, rising concern over the side-effects of drugs and the lack of significant break- throughs in the treatment of life-threatening illnesses. Using the results of interviews with managers, policy makers, doctors, patients and journalists this book opens up the debate taking place behind closed doors in the industry and suggests some strategic options for the future. Full Product DetailsAuthor: Mario WeissPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 2.80cm , Length: 21.00cm Weight: 0.454kg ISBN: 9780230001459ISBN 10: 0230001459 Pages: 256 Publication Date: August 2007 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsAuthor InformationMARIO WEISS is an Ashridge research Associate, who studied medicine in Hamburg, Germany and Management in Rotterdam. He has worked for fifteen years as a consultant for pharmaceutical companies, hospitals and insurance companies. Tab Content 6Author Website:Countries AvailableAll regions |
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