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OverviewFull Product DetailsAuthor: Ted Ladd , Alessandro LanteriPublisher: Profile Books Ltd Imprint: Economist Books Edition: Main Dimensions: Width: 12.80cm , Height: 2.20cm , Length: 19.60cm Weight: 0.200kg ISBN: 9781800810174ISBN 10: 1800810172 Pages: 240 Publication Date: 09 March 2023 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsPRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : * Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy * PRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : * Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business and NY Times bestselling author By bridging the gap between brain science and business effects, [The Economist] have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy * Author InformationTed Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google. Alessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER. Tab Content 6Author Website:Countries AvailableAll regions |
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